What do AI, influencers, and livestreams have in common? They’re some of the biggest trends shaping the future of social media. Join our expert analysts to unpack game-changing consumer insights on what’s trending, what’s changing, and what it means for your brand in 2025.
Social media in 2025: Consumer insights behind the trends
Get ahead of the next big social shift
You know your audience is scrolling, streaming, and shopping. Now let’s dive deeper to get the scoop on what’s driving their behavior, so you can turn trends into action.
Say hello to your expert hosts
Caitlin Nuttall
Content Marketing Manager
Tyler Ashe
Senior Trends Analyst, GWI
Shauna Moran
Consumer Trends Manager
What will we talk about?
What consumers are really doing on social:
How scrollers connect, discover, and stay informed
The content moderation challenge:
Why balancing free speech, online safety, and brand trust is important
The power of viral content:
Why videos, memes, and livestreams matter more than you think
Social commerce that converts:
Why influencer matchmaking is tough - but worth it
AI and your audience:
How consumers are shaping the future of AI and regulation
