Screen times have reached a plateau, streaming platforms lost a whole bunch of subscribers, then gained even more, and trust in the news is down across the board.
There's been a major shift in media habits in 2022, and with changing consumer priorities and a cost-of-living crisis upon us, 2023 is set to be no different. We take a look at the latest trends in global media to predict the unpredictable.
What's in the report?
Uncover insights into the media consumer of today, where they’re hanging out, and the media they’re consuming. Find out:
- How Gen Z are using social media to find products
- The smart devices that are in demand
- Viewing habits and second screening activities
- The popularity of gaming in today’s landscape