We’re catching up with Gen Z in 2023. It’s been a rocky 12 months for us all, and Gen Z sure are feeling the effects.  With crisis fatigue taking center stage, it’s no wonder this generation is looking to bring back a more carefree, Y2K vibe. But what else is going on in their world?

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What’s in this report?

Using our ongoing global quarterly research, as well as our monthly Zeitgeist studies and USA dataset, we’ve got the low down on Gen Z. What they’re up to, how they’re feeling, and what the next year looks like for them. 

We’ve got the hot takes on:

  • How they feel about their finances
  • What social platforms they’re using
  • How they’re finding new brands and products
  • How they communicate, and want to be communicated with

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