Gen X are a formidable lot.

This highly digitally connected bunch has huge spending power, and their impact for marketers shouldn't be understated.

So, how is this generation reacting to the constraints of the pandemic? What are their digital media habits? What new behaviors are influencing their brand choices? And how should you update your marketing to suit?

Find out in the latest report.

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What's in the report?

See the latest opinions for 38-56 year olds, and how they see brands, as they react to the events of 2020.

Discover new essential insight for marketers, including:

  • The state of play of social media.
  • How COVID-19 has impacted Gen X's use of media, and devices.
  • How Gen X compare to baby boomers, milllennials, and Gen Z.
  • The changes in consumer habits to know.


Download now

Download now