Think you know Gen Zs?

They’re world travelers, money-savvy hustlers, gamers and looking for love. And they’re busy busting their associated stereotypes - like being vegan eco-warriors.

More Gen Z say they have no plans to stop eating meat than their millennial counterparts, and they’re actually the least likely generation to recycle.

Our brand spanking new generation report is here to give you the scoop on the latest trends within the Gen Z crowd. Get the full lowdown on what this mysterious group cares about.

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What’s in this report?

Using our ongoing global quarterly research, as well as our monthly Zeitgeist studies and USA data set, we’ve uncovered the facts about Gen Z - from their thoughts on climate change to their money management styles.

We’re here for a vibe check on:

  • How they feel about the future
  • Their spin on social media
  • What matters most in the brands they buy from
  • Their go-to source for fact finding on new products
  • Whether they think language barriers are a problem

Find out everything you need to know to keep up-to-date with your Gen Z audience and make sure your campaigns score a direct hit.

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