Want to understand tomorrow’s consumers within APAC? Our generational insights have you covered. 

This neat infographic gives you the latest info on the attitudes and digital behaviors of kids aged 8-15 years old across Australia, China, and Malaysia. 

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What's in the infographic?

Get a detailed view of how this generation thinks and feels in APAC, and see how it compares to the rest of the world.

  • What’s most important? Being treated their age, or sharing their views?
  • What’s their favorite subject at school?
  • Which character holds first place in their hearts, Spider-Man or Simba?
  • How does Gen Alpha use devices? And why do they use social media?
  • What’s their go-to for entertainment?

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