In this report, we've teamed up with Facebook to shine a light on recent changes in the media landscape in Denmark and Sweden. We do this by contrasting Gen Z, millennials, Gen X and baby boomers’ media behavior.

It's a good starting point for 2021 strategies, highlighting opportunities to prioritize and focus your experiments and learning agendas; to ensure brands are more consumer centric, and to nurture the best opportunity to find new customers and grow your business.

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What's inside the report?

Put trends into focus with market and viewer insights. We place the spotlight on Danish and Swedish consumers, to empower marketers with real insight.

Find out:

  • What roles do different devices play in their consumer journey?
  • How do the media habits of different generations compare?
  • What's the state of video in these regions?

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