Well-rounded personas are the marketer's secret weapon.

This infographic, explaining the things to know about banking personas, helps you shape your approach.

Discover the four archetypal banking users, with a picture of their preferences and likely behavior, to understand banking customers quickly.

We've surveyed U.S. and UK consumers to find out their latest outlook on banking.

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What's in the infographic?

Get to know the people behind the statistics, in this summary of banking habits and wants. What group does your banking consumer fall into?

You'll discover:

  • What are the four banking persona types?
  • Which banking features most appeal to them?
  • How likely are they to switch banks in 2020?


Download now

Download now