Well-rounded personas are the marketer's secret weapon.
This infographic, explaining the things to know about banking personas, helps you shape your approach.
Discover the four archetypal banking users, with a picture of their preferences and likely behavior, to understand banking customers quickly.
We've surveyed U.S. and UK consumers to find out their latest outlook on banking.
What's in the infographic?
Get to know the people behind the statistics, in this summary of banking habits and wants. What group does your banking consumer fall into?
- What are the four banking persona types?
- Which banking features most appeal to them?
- How likely are they to switch banks in 2020?