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Plug GWI insights into your AI tools

Let's face facts: your AI tools may be lacking context. Sure, you're getting fast answers, but are you seeing the full picture? Our MCP lets you plug trusted GWI insights straight into ChatGPT and Claude. That means every answer you get is grounded in trusted research – direct from data representing 3 billion consumers.

Set it up: No engineers required. In a few clicks, you're set up and ready to go – and so is your entire org.

Ask a question: Keep using ChatGPT or Claude as you normally would. Try things like “What percentage of luxury fashion audiences also buy premium tech?”

Get reliable results: Every answer is powered by GWI’s trusted data - insights from real people, across 50+ markets and 2M+ surveys a year.

Brands we work with

Real human data behind 
every answer

Data points a year

45bn

Global markets

100+

Years of survey data

17

Survey responses a year

5.5m+

Proof beats promises

See what teams have done with GWI data.

Passion Digital

“When it comes to our client's audiences, GWI is perfect for helping us think outside the box. You can't lose.”

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300%
Increase in organic visibility
Nextdoor

“GWI provides a good starting point for us to discover how our audience differs from the general population and those of peer platforms.”

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197%
Increase in web views
One Championship

“GWI’s wealth of on-demand data really helps us drive commercial conversations.”

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46%
Increase in US viewers within 6 months
4.4