Middle East & Africa

Our report profiles the dynamic and growing population in the Middle East and Africa countries in our survey.

Learn how new technological changes and mobile behaviors contribute to a unique picture of the young internet user in these countries. Discover the key social media traits, and the messaging service that's on the up.

Discover insights for consumers in Morocco, Ghana, Nigeria, Egypt, Saudi Arabia, UAE, Israel, Kenya, and South Africa.

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What's in the report?

Understand the digital landscape in the Middle East and Africa. Find out the consumer insights to know, including:

• How do consumers in MEA use devices and smartphones?
• How are consumers in the region using social media?
• Which touchpoints in the purchase journey do you need to know?