Customer Profiling: Segmentation, Targeting & Strategy

GWI.

Infuse insight into your marketing strategy

Use robust data at every stage of the marketing cycle to drive smarter strategic decisions

Segmentation

Go beyond market research and split your audience into targeted groups to amplify your reach.

Messaging

Use accurate consumer insights and customer data to create messages that resonate.

Engagement

Know exactly where and when to place your creative and maximize your media spend with the right customers.

Measurement

Analyze the metrics that matter to drive ROI and prove your marketing is worth the spend.

Identify and define your exact audience

We deliver more insights into your target consumer than any other provider. Over 40,000 lifestyle traits about each of our 18 million panelists gives you the clearest picture you’ve ever had. This level of accuracy removes all the guesswork from your strategy, guiding everything from campaign planning to brand positioning.

Unlock the value of consumer profiling

With digital in the DNA, profile in sharpest detail with our rich, global data set. Know more about your consumers to craft messages that resonate, and solutions that sell. Whether seeking to understand consumer trends, developing growth strategies, or inspiring creative direction, let robust data guide you.

Follow every step of the journey

Customer profiling helps you accurately map the path to purchase. Identify the most important touchpoints for each audience group, from websites and review sites to social media, uncovering the best way to reach them. With granular insight like this at hand, you can implement hyper-targeted marketing for maximum impact.

Change with your consumers

Make sure your strategy puts people first with perfectly-crafted consumer profiles. Uncover core needs and desires reflected in consumer behaviors and keep pace with wider trends to stay relevant. When it comes to driving consumer-centricity, there’s no better way.