When ownership of mobiles overtakes the number of people with bank accounts, it’s time for brands to take notice.
And this isn’t in the future; 58% of internet users choose their mobile for online shopping, compared to 40% selecting a PC. The convenience of hand-held transactions is at tipping point.
What's inside the report?
Our in-depth report takes a close look at how mobile payment technologies differ across the world, comparing local services with global brand offerings, and digging into key consumer trends.
- How are mobile payment consumer trends playing out at scale and locally?
- What are the obstacles in the way of universal adoption?
- What role can social media play?