Millennials are coming into their own.
Now the biggest group in the workforce, their spending power is growing. And, as social media also grows in commercial importance, it's vital to know what consumers are doing on platforms (and why).
Discover all the facts you need to know on Millennials' social media habits, and stay one step ahead.
What's in the report?
You'll find out how social media use has fluctuated during the pandemic, and why. Discover the relative appeal of different social media platforms, and learn:
- How do Millennials feel about the role of social media?
- Which social platforms do Millennials prefer?
- How popular is TikTok?
- What are the main motivations for logging on?