Platform

Meet our flexible consumer research platform

Want instant access to ultra-reliable consumer insights? You’ve come to the right place. GWI's consumer research platform has the rock-solid data you need to make winning business decisions with complete confidence - fast.

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AUDIENCES

Pinpoint your perfect audience

Wondering what vegan, tennis-loving teens want from brands? Or how eco-conscious millennials make their buying decisions? Build your ideal target audience with 250K+ profiling points — from interests and attitudes to buying habits — so you can craft campaigns that really resonate.

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CHARTS

Uncover fresh insights on your audience with charts

Our charts are designed for clarity. Get immediate insights and simplify complex consumer data with intuitive visuals that everyone in your team can follow.

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DASHBOARDS

Tell richer stories with detailed dashboards

Get more from your data with dashboards that bring meaningful trends to the surface. Gather key insights on your audience for a bird’s-eye view of who you’re targeting, so you can turn data into compelling stories.

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CROSSTABS

Dive even deeper with crosstabs

Get into the nitty gritty with a multidimensional view of your audience. Whether you're cross-analyzing, segmenting, or overlaying different data sets, crosstabs empower you to dive deeper into your audience’s behaviors and preferences.

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agent spark

Your AI analyst, always available

Ask questions in plain language and get instant answers from real human data - not scraped internet guesswork. Agent Spark surfaces insights from 15+ years of verified survey data, available right in the GWI Platform or the LLMs your team already uses.

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gwi canvas

Create presentation-ready slides instantly

Stop building decks from scratch. GWI Canvas turns consumer insights into polished presentation slides in seconds, so you can focus on telling the story instead of formatting charts.

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Looking for something more bespoke?

When you need answers tailored to a specific audience, market, or brief, GWI custom research extends the power of our platform. Our experts design and run studies built entirely around your goals, giving you the same trusted GWI data, made uniquely yours.

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Frequently asked questions

Got questions? We’ve got answers.

What makes GWI's consumer research platform different from other market research tools?

GWI’s platform is designed to be fast, easy-to-use, and packed with features that help you quickly understand any audience. With access to the latest consumer insights, you can customize research with precision and get actionable data on demand.

Can I build my own target audiences on GWI’s platform?

Yes, you can create custom audiences using over 250K+ profiling points related to interests, behaviors, and demographics. The platform also offers pre-built GWI audiences and shared team audiences.

What types of insights can I gain from the platform’s charts and dashboards?

GWI's platform allows you to create custom charts to compare and contrast audiences and drill down into specific markets. Dashboards enable you to gather and share top insights, helping you build a clear narrative with data visualizations tailored to your goals.

How does GWI handle data segmentation and cross-analysis?

Using crosstabs you can analyze large amounts of data, view multiple data points side-by-side, and cross-analyze different audience segments. This helps you understand complex relationships between variables for deeper insights.

Can I export data from GWI’s platform to use in other tools?

Yes, the GWI API is a super-effective way to blend your data with ours so you can compare and contrast individual points within your own environment. 

Is there a possibility my audience might be too niche?

Yes, but we can discuss potential ways to solve this including expanding the segment to increase the size of your audience using our market research services.

Don’t take our word for it

Driving growth, extending reach, and creating impact all start with GWI consumer insights - as our customers make clear.

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Step into the future of consumer research

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