Sports market research to help you win

Score big with sports industry insights on demand

Audience profiling

Market segmentation and sizing

Trending global consumer insights

Book a demo

Trusted by the world’s best sports brands

Hit a home run with the latest consumer sports trends

Self-serve insights from our platform to uncover how sports fans watch, play, and engage with games and teams everywhere.

Create more targeted ads
Turn consumers into fans with laser-focused messages that help you stand out from the crowd

Drive consumer engagement
Unlock unexpected insights that boost fan engagement and make your brand center stage

Expand into new markets
Discover and explore untapped markets where you can increase revenue and grow market share

Spot the perfect partnership
Quickly identify and nail down new opportunities with brands that’ll help you get a competitive edge

Book a demo

Understand real consumers with data from real people

Understand real consumers with data from real people

We run online surveys in 50+ markets to collect responses from internet users across all corners of the globe. Our data represents online populations - notnational populations, and our sample sizes vary per market according to population and online penetration. Our data is weighted for accuracy, cleaned to maintain robustness, and updated quarterly to ensure freshness.

Data that gets you closer to fans across the globe

From esports to the major league, our intuitive platform lets you seamlessly access sports market research in an instant.

Show me the data

0markets

0K+profiling points

0Bsports fans represented

Explore market research in the sports industry

Take a deep dive into reliable sports insights that keep you at the top of your game so your brand is never on the sidelines.

Track evolving sports industry trends
Stay on top of what’s hot with your audience without breaking a sweat. Dig into our data representing more than 1.8B fans across 18 different markets, to understand the current sports consumer market. 
Uncover sports fans demographics
Surface the insights you need to understand exactly who you're talking to and who you want to reach. Get the lowdown on everything from age and location to gender and gender identity.
Dig into sports viewership and attendance
Understand what sports fans are watching, where they’re watching, and their reasons for tuning in or showing up to cheer on their favorite teams.
Understand behaviors and attitudes
There’s more to the average sports fan than meets the eye. If you want to know what your audience is buying, which social media platforms they’re using, or what they’re up to in the metaverse - we’ve got you covered.

Success stories

One of the key strengths of GWI is that it covers so many sectors and goes really deep into detail.

Eurosport

When sports network Eurosport wanted to understand niche audiences and drive ad sales, they turned to GWI to provide fast and actionable consumer insights to help turn things around.

Get the full story

Driving sponsorship growth with GWI

Matching brands to the right partners with GWI

Telling the right story with better data

Increasing global growth with GWI

new

Say hi to GWI Spark

GWI Spark, our AI assistant, connects busy teams to real survey data from nearly a million consumers. Get reliable insights in seconds to ignite your creativity, sharpen sales pitches, and fuel your next move.

Show me more