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Get a 360 view with custom research

We'll run custom market research that’s shaped around your business needs - adopting a bespoke approach. The result? You'll understand your target audience like never before - and walk away with actionable insights. 
Interested in custom research?

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Speak directly with your target audience

Using our custom research solution, we re-interview consumers who take part in our flagship survey. That means we can instantly dig into our Core survey (the world's largest, by the way) to find your target audience. Plus, it means you can analyze your findings against 57,000 existing profiling points. It's the best of both worlds.


Watch your data come to life

We'll turn your custom research into a story. Our expert analysts will digest the data and turn it into actionable insights for you, so your next strategic move becomes crystal clear. Whether you'd prefer a white paper, an infographic, or a presentation, our design team's got you covered. Interested in bespoke reporting and analysis?


Leverage our expertise

We know our stuff. Our data scientists use the most advanced analytics and modeling. Plus, our product engineers are pros at building automated tools to give you data that's best in class. We're right here on standby, ready to lift the lid on your most elusive audiences.

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We've got your back

We'll make sure you get the best support and end-to-end guidance throughout your entire custom research journey. That's why the world's biggest brands trust us. You won't have to worry about a thing.

Get the best return for your ideas

Choose a bespoke solution for tailored answers on your target audiences

Ad effectiveness

Ad effectiveness

Optimize your campaigns by understanding reach and impact, then identify your next opportunities

Audience profiling

Audience profiling

Dig deeper into your target segments using over 57K added attributes



Create or integrate a segmentation solution to power your marketing strategy

Brand measurement and strategy

Brand measurement and strategy

Measure your brand's health and performance among your target consumers, and benchmark it against competitors

Concept development and testing

Concept development and testing

Turn your ideas into winning concepts by testing their appeal before you launch them

Customer journey mapping

Customer journey mapping

Understand what influences your target audience's purchase journey and discover the touchpoints that matter to them

Platform Shot

One platform, endless possibilities

Explore our seamless, easy-to-use platform to discover how simple it can be to extract and manipulate insights from your bespoke data.

Explore our platform

Find out more

You’re in good company

Discover why some of the world’s most influential agencies and brands rely on GWI.

  • Google
  • Twitter
  • Microsoft
  • Ogilvy
  • OMD
  • Publicis Groupe
  • Snapchat
  • Spotify
  • Barefoot Proximity
  • Brilliant Noise
  • Dentsu Aegis Network
  • Edelman
  • Electronic Arts
  • GroupM
  • Havas
  • IAAF Athletics
  • IPG Mediabrands
  • LinkedIn
  • Mediacom
  • Omnicom Group
  • The Guardian
  • TMW Unlimited
  • Vayner Media
  • We Are Social
  • WPP
  • Zenith Media

Don’t take our word for it