Just a few of the many ways
GWI helps you go further, faster...
Who we help, how we help
GWI is the smart way for teams to make evidence-based decisions across a whole range of use cases.
Why you need GWI
Insights have never been easier
The future of consumer research is here. GWI Spark, our AI assistant, is fast and easy to use, opening up the power of insights to absolutely everyone. Just ask GWI Spark a question using natural language, and you’ll get instant insights based on a world of real survey data from nearly a million consumers. Ignite your creativity, win more business, and drive ROI sky high.
No audience is too niche
Need to know about fashionista film fans? Or marathon-running millennials?
Get the granularity of insight you need to understand every audience under the sun.
Confidence comes as standard
Whatever you need, our powerful GWI platform puts you in the know.

Packed with practical tools to help you create charts, audiences, dashboards, and crosstabs, GWI means understanding audiences has never been easier.
What they say about us
300%
Increase in organic visibility
"When it comes to our client's audiences, GWI is perfect for helping us think outside the box. You can't lose.”
197%
increase in web views
“GWI provides a good starting point for us to discover how our audience differs from the general population and those of peer platforms.”
46%
Increase in US viewers in just 6 months.
“GWI’s wealth of on-demand data really helps us drive commercial conversations.”
Don’t take our word for it
Driving growth, extending reach, and creating impact all start with GWI consumer insights - as our customers make clear.
