GWI Core - our flagship survey - is the world’s largest ongoing study of online audiences. Refreshed every quarter and packed with insights you won’t find elsewhere, it’s built to get you closer to your global consumers.
GWI Core
Stop guessing start knowing
Understand exactly what international audiences think, feel, and do, with GWI Core’s like-for-like questions, harmonized across markets.
Understand their world without leaving your desk
Drill down into 53 global markets and compare countries side-by-side to build strategies and test concepts.
Work with data that’s relevant and fresh
Dig into a vast data set, updated every quarter, to jump on the right trends at the right time.
Understand consumers inside out
Go far beyond simple demographics to understand your consumers’ lifestyle, buying behaviors, and media habits.
Combine global reach with local knowledge
Get fresh insights into local and global brands, with the option to go much deeper in select markets.
The numbers really add up
53 markets
Get global insights using data harmonized across 53 markets
5k brands
Compare top brands from across all major sectors
960k annual sample
Get a pin-sharp picture of the people who matter most to you
Design better products thanks to brilliant data
Understand exactly what products your audiences are using today, and what they’d like to have tomorrow. Using GWI Core data to steer your product development means you’ll give people exactly what they want, every time.
Uncover attention-grabbing ideas
Profile your audience on a deeper level to kick-start creative thinking, supercharge campaign ideas, and deliver game-changing commercial breakthroughs. GWI Core delivers actionable insights fast.
Nail commercial opportunities fast
Easy access to insights and reports means you can identify opportunities and win pitches with the sort of next-level audience understanding that sets you apart from your competition.
Drive growth and go further, faster
Make rock-solid, data-driven strategic decisions and get the on-demand insights you need to find fresh new markets. GWI Core means a truly customer-centric approach to doing business.
Dive deeper with Core Plus
Already got a Core subscription covering the UK, France, Italy, Germany, Spain, Canada, or India? Unlock localized insights across these markets from 40k+ recontacted respondents and 5k brands, all for free.
Take your data beyond borders
Globally harmonized data lets you easily compare consumers from around the world. Explore our full coverage here.
One platform, endless possibilities
Need answers now? We’ve got global consumer data on demand. Explore our seamless, easy-to-use platform to discover how simple it can be to keep up with consumer trends.
Need support with reporting and analysis?
Our team of expert analysts can dig into GWI for you and transform the data into actionable insights, making your next strategic move crystal clear. Whether it’s a presentation, an infographic or a white paper you need, we’ve got a range of options available.
You’re in good company
Discover why some of the world’s most influential agencies and brands rely on GWI.
