Stay ahead of consumer trends

Explore data-backed analysis on how people behave, what they buy, and how they're changing. Refreshed every week.

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10 cryptocurrency trends in APAC to keep you ahead of the curve

Digital Trends
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September 4, 2026 - 4:00 PM (BST)

Aspirational consumers: what brands should know

Audiences
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September 4, 2026 - 4:00 PM (BST)

Prediction vs reality: What can 2025 tell us about the art of prediction?

Digital Trends
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September 4, 2026 - 4:00 PM (BST)

Lead nurturing: How to use consumer insights to nurture leads at every stage of the funnel

Strategy
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September 4, 2026 - 4:00 PM (BST)

Attitudinal data: How consumer beliefs and values shape your strategy

Strategy
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September 4, 2026 - 4:00 PM (BST)

Finding your target audience: The power of consumer insights

Strategy
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September 4, 2026 - 4:00 PM (BST)

Introducing GWI Canvas: Turn insights into impact in seconds

Product
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September 4, 2026 - 4:00 PM (BST)

Building an effective marketing strategy: From insights to impact

Strategy
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September 4, 2026 - 4:00 PM (BST)

What is a marketing audience? Why smarter segmentation wins

Strategy
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September 4, 2026 - 4:00 PM (BST)

The groups forgotten by marketers, and how to reach them

Audiences
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September 4, 2026 - 4:00 PM (BST)

Sales enablement: Unlock data-driven growth with consumer insights

Strategy
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September 4, 2026 - 4:00 PM (BST)

15 media planning tools to sharpen your strategy by getting closer to your audience

Product
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September 4, 2026 - 4:00 PM (BST)

Our data, your way: 3 reasons why you need our API

Product
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September 4, 2026 - 4:00 PM (BST)

7 Things You Need to Know about Online Arts and Culture Enthusiasts

Digital Trends
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September 4, 2026 - 4:00 PM (BST)

Why the Console Industry Has More Potential Than You Think

Digital Trends
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September 4, 2026 - 4:00 PM (BST)

Embracing Discord: the app that’s not just for gamers

Audiences
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September 4, 2026 - 4:00 PM (BST)

Milestones of adulthood: This is your life in data

Data journalism
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September 4, 2026 - 4:00 PM (BST)

Quantitative market research: Harness consumer insights for smarter decisions

Strategy
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September 4, 2026 - 4:00 PM (BST)

2016 nostalgia: Was 2016 actually any good?

Data journalism
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September 4, 2026 - 4:00 PM (BST)

How to optimize your channel planning in four easy steps

Strategy
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September 4, 2026 - 4:00 PM (BST)

What is the marketing mix and how can you use it?

Strategy
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September 4, 2026 - 4:00 PM (BST)

15 free AI tools for content creation (that go beyond just writing)

Product
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September 4, 2026 - 4:00 PM (BST)

The complete guide to synthetic data: Transforming AI and machine learning

Product
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September 4, 2026 - 4:00 PM (BST)

Who’s afraid of ultra-processed foods?

Consumer behavior
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September 4, 2026 - 4:00 PM (BST)