Stay ahead of consumer trends

Explore data-backed analysis on how people behave, what they buy, and how they're changing. Refreshed every week.

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What is psychographic research and why should businesses care?

Strategy
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September 4, 2026 - 4:00 PM (BST)

Market sizing with GWI: Your ultimate guide

Product
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September 4, 2026 - 4:00 PM (BST)

How consumer insights drive high-impact social media strategies

Strategy
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September 4, 2026 - 4:00 PM (BST)

What is a customer insights strategy and why does it matter?

Strategy
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September 4, 2026 - 4:00 PM (BST)

Market Trend Analysis: How to Predict What Consumers Want Next

Strategy
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September 4, 2026 - 4:00 PM (BST)

AI consumer insights: How AI is reshaping market understanding

Strategy
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September 4, 2026 - 4:00 PM (BST)

What is consumer sentiment? How analysis helps decode audiences and shape smarter strategies

Strategy
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September 4, 2026 - 4:00 PM (BST)

AI workflows: How consumer insights supercharge marketing, sales, and research efficiency

Strategy
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September 4, 2026 - 4:00 PM (BST)

The vibe shift: What changing consumer priorities mean for your brand

Consumer behavior
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September 4, 2026 - 4:00 PM (BST)

Data storytelling: How to turn insights into impact

Strategy
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September 4, 2026 - 4:00 PM (BST)

The biggest COVID-19 trends that are here to stay

Digital Trends
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September 4, 2026 - 4:00 PM (BST)

Women's sports: What's the opportunity and ROI for brands?

Consumer behavior
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September 4, 2026 - 4:00 PM (BST)

Audience Research Tools: The Top Platforms to Know in 2026

Product
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September 4, 2026 - 4:00 PM (BST)

The AI trust problem: Why power without credibility won’t cut it

Product
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September 4, 2026 - 4:00 PM (BST)

What are consumer insights? The complete guide for smarter business decisions

Strategy
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September 4, 2026 - 4:00 PM (BST)

Why sales territory planning needs consumer insights to succeed

Strategy
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September 4, 2026 - 4:00 PM (BST)

Retail partnerships: How strategic brand collaborations drive growth

Strategy
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September 4, 2026 - 4:00 PM (BST)

How to build a winning evergreen content strategy with consumer insights

Strategy
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September 4, 2026 - 4:00 PM (BST)

Top esports trends for 2025: What marketers and brands need to know

Digital Trends
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September 4, 2026 - 4:00 PM (BST)

12 millennial characteristics to know in 2025

Audiences
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September 4, 2026 - 4:00 PM (BST)

What are ad-blockers? How brands can reach ad-averse consumers

Strategy
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September 4, 2026 - 4:00 PM (BST)

Introducing GWI Spark: Consumer insights reimagined

Product
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September 4, 2026 - 4:00 PM (BST)

Online grocery shopping trends: Key insights for 2025 and beyond

Consumer behavior
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September 4, 2026 - 4:00 PM (BST)

7 sports viewership trends in 2025: Key insights brands need to score big

Consumer behavior
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September 4, 2026 - 4:00 PM (BST)