introducing agent spark
Analyst-quality answers. Anywhere you work.
Agent Spark is the insights analyst that gives busy teams fast, confident answers – direct from 1.4M+ annual surveys. Ask questions in plain language. Get real responses across 35 billion data points. No guesswork. No hassle. Just insights 100% grounded in human truth. Inside the GWI platform, or in the AI tools you already use.
Make better
decisions simple
Ask plain-speaking questions. Get analyst-quality answers in seconds, pulled from verified data representing the views of real consumers worldwide.
Ground your AI in
human truth
Enhance your answers and prompts. Fuse your AI with 15+ years of validated research across 52+ markets. No web-scraped noise, just clarity.
Grab insights wherever
you work
Make insights part of your day job. Use ChatGPT, Claude, Copilot – the same AI tools you know and love – to surface rock-solid insights. At no extra cost.
For researchers
Faster, smarter results
Speed up the small stuff, and free up your focus for bigger things.
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Offload the ad-hoc data runs and random queries
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Surface unexpected patterns and trends quicker than a cuppa
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Go from explorer to storyteller, with deeper analysis in seconds
For sales & marketing
Credible insights, no expertise required
Make bold calls, backed by hard truths.
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Close deals with insights, not instincts.
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Defend your budget with data, not hunches.
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Tailor every pitch without hours of research.
Spark winning strategies in seconds
Inside your AI tools and ours
Instantly available. Easily scalable.
Easy to use. Even easier to scale. Plug it into your AI tools and workflows in seconds. Get all teams (not just data experts) clued into their audience, fast.
Smoother workflows. No switching tools.
Always-on Agent Spark lets you access the same trusted data – in the GWI platform, or in your favorite AI tools. You choose.
Top quality insights agent. Not another chatbot.
This is far from another bot. Our top-class Agent Spark offers an easy conversational experience that surfaces human truths – not scraped internet noise.
Ways to win with Agent Spark
Don’t take our word for it
Driving growth, extending reach, and creating impact all start with GWI consumer insights - as our customers make clear.
My ChatGPT's better than yours
