Despite being the home of the original social media giants, Americans aren’t the most active users of their networks. This makes it even more crucial to know why they're on social media, and what they're doing there.

Our deep dive into US social media trends is here to give you the freshest insights of 2022.

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What’s in this report?

Through our research, representing more than 240 million consumers across the US, we’ve analyzed social media use, the top performing platforms, and the #trending behaviors around the globe.

Bringing answers to your burning questions:

  • Which apps are becoming more popular?
  • Who are the new contenders in the messaging market?
  • How are Stories posing an opportunity to engage?
  • How's social commerce coming along?

Get the answers you need to keep consumers engaged, get ahead of the curve, and stay on trend with your audience.

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