Want to know exactly how and why your consumers are using social media? The best place to start is with the latest insights on what different generations are doing.

We've collected a sparkling summary of social media stats to help you know the true picture. Download our social media insights, and learn the new rules to know in 2021.

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What's in the infographic?

Explore social media use by generation, digging deeper into stats that will shape your marketing:

  • How did social media use change through the pandemic?
  • Why are different generations using social media?
  • What are baby boomers, Gen X, Millennials, and Gen Z doing on social media?
  • How strong is the social media channel for reaching young audiences?

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Download now