What happened to social media behaviors during the coronavirus crisis? More importantly, what are the reasons for the shift - and how has the landscape changed?
Through the lens of influencer marketing, we explore ways in which social media can be leveraged to truly meet the expectations of consumers.
In this report produced with Influencer, we dig into the ways in which cultural patterns and behaviors develop, and provide a guide to understanding them - so you can see your social media strategy anew.
What's inside the report?
Discover the state of influencer marketing in 2020, with data on social media usage from the coronavirus era.
Stay relevant to your consumers, with insight into:
- Types of content that have become more popular in 2020
- Current reasons why consumers follow influencers
- How brands have resonated with emotional impact
- The new ways in which we're engaging with influencers