tech

The tech industry moves fast. Your insights should move faster.

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GWI Tech
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Stay ahead of shifts you can't afford to miss

In tech, yesterday's breakthrough is today's baseline. Consumer preferences shift overnight. New platforms emerge. Adoption curves steepen or flatten without warning. And the decisions that matter most depend on understanding what people actually want (not what you think they want).

GWI gives tech companies the human insights to identify early adopters vs mainstream users, track real adoption of emerging tech (AI, devices, platforms), and understand what drives upgrades, switching, and loyalty. You can validate product and GTM decisions with real customer behavior and compare adoption, preferences, and behaviors across 50+ markets.

Whether you're launching a new device, entering a new market, or trying to predict the next wave of adoption, GWI delivers instant access to globally representative consumer data covering 50+ markets and billions of responses.

Global scale, local precision

Tech is global, but adoption is local. GWI covers 50+ markets with the depth and granularity you need to understand regional differences in device ownership, platform preferences, and feature priorities. Whether you're expanding into APAC, optimizing for Europe, or dominating North America, we give you the local insight to compete globally.

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Proprietary consumer tech data

GWI Consumer Tech, our dedicated add-on, delivers deep-dive insights into device ownership, purchase drivers, brand preferences, and tech stack behaviors. It's built on our Core dataset, which means you can analyze tech adoption alongside broader consumer attitudes, media habits, and lifestyle patterns. All in one platform.

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API-ready for product and engineering teams

Tech companies don't just need insights - they need insights integrated into their workflows. GWI's Platform API and Agent Spark MCP connectors let you pipe human insights directly into dashboards, BI tools, AI agents, and internal systems. Your teams get the consumer intelligence they need without leaving their tools.

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Speed that matches your pace

The GWI platform is designed for tech velocity.

Agent Spark answers complex questions in seconds. Run custom analyses, build charts, and create crosstabs in minutes (not weeks). Export visualizations instantly so insights move across teams and into action without delay. And our dataset updates quarterly, so you're always working with the latest consumer signals (not stale research from six months ago).

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Step into the future of consumer research

Hop on a quick call with one of our friendly platform experts to unlock the power of data-driven decisions.

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Why tech companies love GWI's insights

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Track real-time tech adoption across markets

Tech is global, but adoption is local. GWI covers 50+ markets with the depth and granularity you need to understand regional differences in device ownership, platform preferences, and feature priorities. Whether you're expanding into APAC, optimizing for Europe, or dominating North America, we give you the local insight to compete globally.

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Understand your users
before you build

Launch products people actually want. GWI reveals the attitudes, behaviors, and pain points of your target users across demographics and geographies. Validate feature ideas, prioritize development, and design experiences that resonate. All grounded in human insights from millions of real consumers.

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Spot competitive threats
before they scale

Monitor how consumers perceive your competitors, which features drive loyalty, and where market share is shifting. GWI's dataset lets you track brand sentiment, product satisfaction, and purchase intent across every major tech category. You get early warning when a competitor gains traction or when consumer preferences start to shift.

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Accelerate go-to-market
with Agent Spark

Agent Spark, our human insights agent, gives tech teams instant access to consumer data through natural language. Ask questions in plain English and get accurate, actionable answers in seconds. Whether you're in the GWI platform, ChatGPT, Claude, or Copilot. No training required. No waiting for reports. Just insights, instantly, wherever you work.

Success story

Predicting the
future of gaming

Microsoft

Microsoft partnered with GWI to understand the evolving gaming landscape and identify opportunities for Xbox. By analyzing gamer behaviors, platform preferences, and content consumption patterns across global markets, Microsoft gained the human insights needed to shape product strategy and stay ahead of shifting consumer expectations.

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See more success stories

Building powerful sales narratives with smarter profiling

Redefining connection with unique dating insights

Strengthening ad sales with third-party data

Driving ad sales and increasing web page views by 197%

Don’t take our word for it

Driving growth, extending reach, and creating impact all start with GWI consumer insights - as our customers make clear.

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Got questions? We’ve got answers.

What kind of tech insights can I access through GWI?

GWI covers device ownership (smartphones, tablets, wearables, smart home tech), platform usage (social media, streaming services, gaming platforms), software adoption (productivity tools, AI assistants), purchase drivers, brand preferences, and feature priorities. You can analyze tech adoption alongside broader consumer behaviors like media habits, shopping patterns, and lifestyle preferences.

How current is GWI's tech industry data?

GWI's dataset updates quarterly with fresh responses from millions of consumers. This means you're always working with recent consumer signals, not outdated research. Agent Spark gives you instant access to this data through natural language queries. No waiting for custom reports.

Can I integrate GWI data into my existing tools?

Yes. GWI offers Platform API access for direct data integration into BI tools, dashboards, and internal systems. Agent Spark is also available through MCP connectors for ChatGPT, Claude, and Copilot. This brings GWI insights directly into the tools your teams already use. Whether you're an engineer building dashboards or a product manager working in ChatGPT, GWI data flows wherever you work.

What's the difference between GWI Core and GWI Consumer Tech?

GWI Core is our flagship global survey covering 50+ markets with 50k+ profiling points across all consumer categories. GWI Consumer Tech is a specialized add-on that provides deeper, more granular insights specifically focused on consumer electronics, device ownership, and tech behaviors. Consumer Tech recontacts Core respondents for additional detail on tech-specific topics, so you get both breadth and depth.

Can I use GWI to track tech trends over time?

Absolutely. With 15+ years of consistent questioning across 50+ markets, GWI lets you analyze how tech adoption, device preferences, and platform usage have evolved. You can identify long-term trends, spot emerging patterns, and predict future shifts based on historical consumer behavior.

How does Agent Spark help tech teams specifically?

Agent Spark removes friction from insight discovery. Product managers can ask "What features do Gen Z prioritize in smartphones?" and get instant answers. Sales teams can query "How do enterprise buyers perceive our competitors?" Engineers can pull usage data into their workflows through API integrations. It's designed for speed, accuracy, and accessibility. Perfect for tech teams that need answers now, not next week.

What markets does GWI cover for tech insights?

GWI covers 50+ countries, including all major tech markets: US, UK, Canada, Germany, France, Japan, South Korea, India, China, Australia, and more. You can analyze tech adoption patterns across regions, compare markets, and identify expansion opportunities with globally representative data.

Can I build custom audiences based on tech behaviors?

Yes. GWI's audience builder lets you create highly specific segments based on device ownership, platform usage, brand preferences, purchase intent, and hundreds of other profiling points. You can build audiences like "iPhone users interested in AI tools who stream music daily" and analyze their behaviors, attitudes, and media consumption in detail.

Step into the future of consumer research

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