global markets
our data
Meet the data behind our consumer insights
Want a window into consumers' worlds? We’ve got just what you need. Our insights use data collected from real people in 50+ markets around the world, helping you make smarter decisions with complete confidence.
Surveys that guarantee reliability
Every year we gather responses from almost a million internet users around the world via our own online surveys. Running our own surveys means all our insights have the rock-solid reliability you need.
Data that represents the real world
We work closely with our trusted panel partners to recruit respondents from across a range of demographics like age, gender, and education. The result represents real people in pin-sharp detail.
Accurate insights you can rely on
Every respondent answers in their native language, so we can be sure that what they say truly reflects their views. We then use expert translators to guarantee accuracy and consistency across all markets.
Diversity that delivers results
We aim for maximum inclusivity and accuracy by making sure all GWI surveys reflect local cultural differences and our data captures how people really see themselves.
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Explore our datasets, profiling points, markets and more.
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Analyst quality answers. Wherever you work.
Agent Spark is the insights analyst that gives busy teams fast, confident answers (direct from 1.4M+ annual surveys). Ask questions in plain language. Get real responses across 35 billion data points.
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Don’t take our word for it
Driving growth, extending reach, and creating impact all start with GWI consumer insights - as our customers make clear.
Step into the future of consumer research
