America’s changing - fast. This ongoing study, representing 250 million people from across 50 states, helps you understand today’s diverse American consumers and how they think, feel, and behave.
GWI USA
Today’s America. Today’s insights.
Our study provides the answers you need, in the moment you need them.
See more of your audience
Understand every audience including Asian American, African American and Hispanic respondents.
React when it counts
Analyze new data that combines thousands of attributes every quarter, so you can react faster.
Focus on motivations
Dig into US consumer insights across a range of topics, including cultural identity, aspirations, and more.
Understand more brands
Get a detailed picture of what consumers think about brands across topics like retail and health.
Size counts when it comes to your sample
50 states
Compare US markets and deep-dive into your local audiences
80k annual sample
Get pin-sharp results thanks to our huge annual sample
250m+ consumers represented
Profile unique audiences aged 16+ for deep, actionable insights
Make the right connections
Say goodbye to underperforming partnerships. GWI USA lets you understand exactly what your audience is interested in so you can collaborate with other brands that genuinely mean something to them - that way, everyone benefits.
Be on target, every time
Validate your thinking and discover the best way to target US audiences thanks to an in-depth understanding of their media habits. No more gut feel or guesswork, just focused, accurate answers that yield the right results every time.
Details make the difference
Gather US consumer insights quickly and easily to help you understand precisely what differentiates you or your clients from the competition. Knowing how you stand out is the vital first step to giving audiences more of what they want.
Get set up for success
Uncover promising areas for growth among your current and target audiences. This is about giving yourself the best possible chance of longer success, all based on rock-solid research rather than wishful thinking.
Compare and contrast across the country
Our harmonized data lets you easily compare consumers from across the USA. Explore our full coverage here.
One platform, endless possibilities
Need answers now? We’ve got USA data on demand. Explore our seamless, easy-to-use platform to discover how simple it can be to keep up with consumer trends.
Want to make it even easier?
Let us help you. Our expert team of analysts can dive into GWI USA and surface the data and actionable insights you need to drive your strategy forward. Need an infographic, whitepaper or presentation? Learn more about how we can help.
You’re in good company
Discover why some of the world’s most influential agencies and brands rely on GWI.
