Where’s travel heading, and what do travelers really want? Now the world’s moving again, this global data set looks at travel and travelers to explore what makes or breaks their experience.
GWI Travel
Take flight with insight
This unique study gives you the window seat on consumers.
Get an all-access view
Plunge into new data across hospitality, destinations, tourism, transport, and more.
Unpack the whole journey
Get insights into every stage of the travel purchase journey, from research to reviews.
Know their deal breakers
Uncover consumer attitudes, motivations, and preferences to see what matters most.
Explore their worlds
Sync seamlessly with our Core data set for a tour of travelers’ lives, home and away.
Boarding passes at the ready
Let’s dig into the details.
15 markets
Discover unique audiences from our pool of global travelers.
45+ destinations
Get instant insights on popular travel hotspots.
160+ travel brands
Compare top brands across land, sea, and sky.
Give wings to your ideas
Market competition is hot, so it’s never been more important to pay attention to what travelers think, feel, and do. With reliable global travel data, you can track the latest trends and validate your ideas - perfect for building targeted campaigns and bespoke travel packages that drive sales.
Check in with your audience
From business trips to vacations, discover which journeys are worth consumers’ hard-earned cash. With travel preferences on tap, you know exactly where the ROI lies. That sort of quality insight opens the door to big opportunities.
Trust in first-class data
We ask questions others don’t for a robust, reliable view of domestic and international travel. Segment audiences in seconds, or visualize data in shareable charts and dashboards - all using one intuitive platform. It couldn’t be easier to shape five-star strategies your whole organization can get behind.
Drive sky high growth
Understanding consumer travel sentiment and behavior gives you the tools to align your strategy and stay two steps ahead of competitors. With fresh insights into the ever-evolving travel sector, you can make faster decisions and minimize risk. That makes gaining and retaining market share a breeze.
Take your data beyond borders
Check out the full range and depth of GWI Travel’s data coverage.
One platform, endless possibilities
Need answers now? We’ve got global travel data on demand. Explore our seamless, easy-to-use platform to discover how simple it can be to keep up with consumer trends.
Want us to co-pilot?
We have a dedicated team of analysts who can dive into GWI Travel for you, and transform the data into ready-to-use insights, making nailing your next move feel like a vacation. Need a report, infographic, or presentation to bring the data to life? Find out how we can help.
You’re in good company
Discover why some of the world’s most influential agencies and brands rely on GWI.
