Want to jump into the mind of the modern sports enthusiast? Representing over 1.8 billion fans, our global sports data set keeps pace with how consumers watch, play, and engage with sports in a changing world. No warm up needed.
GWI Sports
Get the fans on side
This unique study brings your crowd into focus.
Score fast answers
Get fresh global sports insights into fandom, esports, gambling, sports participation and much more.
Size up your markets
Compare all kinds of sports fans across major commercial regions like EMEA, APAC and the Americas.
Be proactive, not reactive
Analyze fresh global sports data and act faster with thousands of audience profiling points right at your fingertips.
Get your head in the game
Spot the right opportunities and score sporting partnership deals with on-demand audience insights.
What’s the line-up?
18 markets
Create unique audiences from our pool of global sports fans.
190+ competitions
Track all major leagues and their followers.
1k+ brands & teams
Know the fans behind the world’s most popular clubs and sports brands.
Engage sports fans on social in 2024
Discover the game-changing consumer trends shaking up the sports world in our flagship Connecting the dots report
Kick ideas up a gear
Appealing to your target audience’s interests is key. Validate your assumptions with reliable consumer insights into how they really think, feel, and behave - then follow the trends to build targeted campaigns that steer you into pole position.
Catch golden opportunities
With deeper sports fan insights on tap, quickly uncover cross-market opportunities you never knew existed to get the best ROI - whether you’re selling to sports fans, sourcing sponsorships, building brand awareness, or hunting for your next partnership.
Fast-track your growth
Aligning your teams just got easier. With the tools you need to understand global sports audiences and box-fresh insights on demand, you can spot growth opportunities a mile off and make faster decisions to sprint to success.
Work your data harder
There’s more to fans than sports alone. Get the full picture of their worlds to understand what matters most, with relevant, reliable insights that pack a punch and pump instant value into everything you do. It’s all in one platform, so you won’t break a sweat.
Take your data beyond borders
Globally harmonized data lets you easily compare consumers from around the world. Explore our full coverage here.
One platform, endless possibilities
Need answers now? We’ve got global travel data on demand. Explore our seamless, easy-to-use platform to discover how simple it can be to keep up with consumer trends
Need a hand with your analysis?
Allow us. Our team of expert analysts can help you extract the data you need from GWI Sports, and turn it into game changing insights, making your next strategic move a no brainer. Whether it’s a whitepaper, report, presentation, or infographic you’re after, we’ve got your back.
You’re in good company
Discover why some of the world’s most influential agencies and brands rely on GWI.
