The way young people interact with the world is changing. This data set focuses on the hopes, fears, and opinions of 8-15 year-olds across 18 markets, so you can understand tomorrow’s consumers, today.
GWI Kids
Get down with the kids
This unique study hands the mic to the youngest generation
Be in the know
We ask incisive questions to generate the freshest, most relevant insights.
Trust the data
Our opt-in, transparent approach means we collect no personally identifiable information.
Get better answers
Find out exactly what young people really think with surveys that speak their language.
Find out what they care about
Understand their motivations, desires, fears, and attitudes – straight from the source.
GWI Kids in numbers
Let’s get into the nitty gritty
18 markets
Get insights on a global level with data sourced from across EMEA, the Americas, and APAC
8-15 year olds
Kids vary massively across age groups - now you can focus on the exact cohort you want
20k sample
Build a pin-sharp picture thanks to answers from tens of thousands of youngsters
Optimize your offer
Young people know exactly what’s up when it comes to technology. GWI Kids helps you create products and services that meet and exceed their sky-high expectations.
Boost your relevance
Fine tune your marketing strategy and ad campaigns to make sure they reflect what young people actually want, not what adults think they want.
Win more pitches
Insights from GWI Kids can sharpen your competitive edge during the pitching process, tipping the scales of success in your favor and ultimately boosting ROI.
Drive long-term growth
Future-proof your brand by developing strategies you can be sure will appeal to tomorrow’s consumers, safeguarding and supercharging your long-term business growth.
Take your data beyond borders
Explore our data coverage across EMEA, Americas, and APAC.
One platform, endless possibilities
Need answers now? We’ve got global kids data on demand. Explore our seamless, easy-to-use platform to discover how simple it can be to keep up with consumer trends.
Turn analysis into child’s play
Want to lighten the load? Our team of expert analysts can dive into the GWI Kids data set for you, and make it into actionable insights to bring color and clarity to your strategy. Need a presentation, report or infographic? Find out how we can help.
You’re in good company
Discover why some of the world’s most influential agencies and brands rely on GWI.
