Need to understand gamers old and new? Start here. Our global gaming data reveals the world of gamers in exquisite detail, covering 18 markets for a pin-sharp picture of this major international audience.
GWI Gaming
Connect with your players
Get to know the person behind the controller.
Go beyond the game
Track gamers’ habits along with every aspect of their lives.
Get the full picture
Zero in and compare details between 18 global markets.
Peek behind the scenes
Find out why gamers play and how to keep them playing.
Stay on track and on trend
Strategize and pivot like a pro with new data every six months.
It’s time to level up your sample
18 markets
Pin down the gamers that matter to you
140+ franchises
Keep tabs on them all or pick some to target - we don’t mind either way
30+ leagues and events
Be there for the action and track popular leagues
Level up new products
Your search for trustworthy data ends here. Get to the core of your audience’s wants and needs so you can create the game of their dreams.
Upgrade your creative content
Starving for ideas? Here’s that inspiration you ordered. Actionable insights, detailed data, and relevant consumer trends coming right up.
Work smarter, not harder
Win pitches, retain clients, and maximize ROI with instant access to the insights you need to stand out from the crowd.
Get fired up for the future
Spot new trends, hot opportunities, and fresh markets from a mile away. If you’re ready for growth, we’re rooting for you.
In-depth data loading
Get a glimpse of gamers from every angle with data covering 18 markets across EMEA, the Americas, and APAC. Explore our full coverage.
One platform, endless possibilities
Need answers now? We’ve got global gaming data on demand. Explore our seamless, easy-to-use platform to discover how simple it can be to keep up with consumer trends.
Need an extra player?
Our team of expert analysts can nail down the data you need from GWI Gaming, and turn it into actionable insights to help you win. Whether it’s an infographic, presentation or whitepaper, we’ve got a range of options available to help you get the most out of the data.
You’re in good company
Discover why some of the world’s most influential agencies and brands rely on GWI.
