Drinking attitudes are in flux. Our alcohol data represents the preferences of 750 million consumers across six markets, including a whole new generation of patrons, so you can get to grips with what they think and how they drink.
GWI Alcohol
Mixing business with pleasure
This data set helps you uncork the secrets of alcohol consumers.
Drinks all around
Understand attitudes, interests, and alcohol preferences across demographics, from minimum drinking age up to 64.
Get global intel
Get a global perspective, and compare alcohol consumption trends across markets from EMEA and APAC, to the US.
Get the full pitcher
Analyze everything from behaviors to brand preferences, and go deeper with thousands of audience profiling points.
Unfiltered patron insights
Including their consumption habits, spending trends, and honest views on your brand.
What’s in the mix?
Let’s dive into the data.
6 markets
Know how consumers think and behave across China, France, Germany, Japan, UK and the USA.
18k sample
Know what makes glasses clink, with access to thousands of consumer opinions.
100+ alcohol brands tracked
Know who’s the brand favorite among seasoned drinkers and party patrons.
Double up your data
Tap into a new level of granularity when it comes to your audience’s alcohol habits. From subscriptions to gifting, GWI Alcohol helps you uncover the preferences of thousands of drinkers. Sync that data up with GWI Core, the largest ongoing study of online audiences, to unlock instantly actionable insights.
Develop products that pack a punch
Investigate hunches and discover insights to create a cork-popping product. With data on consumer priorities and tastes, you can develop mouth-watering drinks to quench the thirst of your patrons.
Get bottomless brand intel
Top up your understanding of your brand’s or client’s image with data on 100+ alcohol brands. Pour competitor insights into your strategy and create campaigns worthy of a champagne celebration.
Raise your spirits with next-level ROI
Tap into the tipple-fuelled preferences of your consumers, and leave your rivals on the rocks. With our future-thinking data set you can make bold strides, and dominate your market.
Toast to global growth
Check out the full range and depth of GWI Alcohol’s data coverage.
One platform, endless possibilities
Need answers now? We’ve got global alcohol data on demand. Explore our seamless, easy-to-use platform to discover how simple it can be to keep up with consumer trends.
Order a cocktail of insights
Our team of data mixologists can fix up a cocktail of audience insight, and help you find all the answers when it comes to your alcohol consumers. Need an infographic or report created? We’ve got you covered.
You’re in good company
Discover why some of the world’s most influential agencies and brands rely on GWI.
