Less artificial.
More intelligence

16:00 - Panel: My AI is better than yours

^{Every vendor claims their AI is smarter. We ask the harder question: smarter on what data? This panel discusses why the quality, recency and humanity of the underlying data is what separates AI that performs from AI that assumes.}

Host
^{Birthe Emmerich, CMO at GWI}

Speakers
^{Tom Richard, SVP of Global Product at MiQ
Natasha Wallace, Chief Solutions Officer
Stijn Gimbrere, Founder & CEO at MFM}

18:30 - Data & Drinks Reception

^{Join fellow industry leaders aboard the GWI Yacht for an exclusive welcome reception.}

Host
^{Proudly sponsored by WeTransfer}

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10:30 - Panel: Why sports fans really care

^{Sport has more data on its audiences than almost any other category. But behavioral data has never answered the question that matters most to the brands spending against it: why does someone become a fan, what keeps them there, and what moment converts a casual viewer into a high-value customer?}

Host
^{Ramzi Aweida, Strategic Account Director at GWI}

Speakers
^{Peter Gallagher, VP Partnership Development at Williams Racing
Steve Adams, VP, Global Partnership Sales at Liverpool FC
James Trueman, Sports Technology & Transformation Director, Deloitte Digital}

15:00 - Roundtable: AI is changing everything. Just not evenly.

^{An invite-only lunch exploring where AI is actually delivering inside their organizations, where the resistance is legitimate, and what it took to change their minds.}

Host
^{Birthe Emmerich, CMO at GWI}

20:00 - England World Cup watch party

^{90 minutes of human behaviour.}

12:30 - Roundtable: Beyond the label

^{An intimate, invite-only lunch. Generations are a shortcut. A convenient label that flattens everything underneath it. What does it actually mean to understand an audience?}

Host
^{Jason Mander, CIO at GWI}

15:00 - Panel: Does Gen Z really exist?

^{The generational marketing industry is worth billions. GWI's data asks the harder question: does the label hold up? Emotional state, life stage and context predict behaviour better than birth year.}

Host
^{Phill Agnew, Host of Nudge, the UK's #1 Marketing Podcast}

Speakers
^{Jason Mander, CIO at GWI
Aarti Bhaskaran, Global Head, Research & Insights, Snap Inc.
Jon Gibs, Group Director of Media Insights & Measurement at Walmart Connect
Jonathan Stringfield, VP, Global Business Strategy, Analytics, & Trust at Microsoft}

10:00 - Panel: Less artificial. More intelligence

^{Every AI system trained on web data inherits the same assumptions, the same gaps, the same blind spots. This panel unpacks where that fails and what changes when human-sourced data takes its place.}

Host
^{Phill Agnew, Host of Nudge, the UK's #1 Marketing Podcast}

Speakers
^{Tom Smith, CEO & Founder at GWI
Aniz Ruda, VP Data, Insights & Performance Marketing, Medtronic
Chris Wilhelmi, EVP, Global Data & Media, Monks
Katie English, Global head of Ad Product, Spotify}

13:00 - CEO Lunch: Insights belongs at the top table

^{Using agentic infrastructure to put Human Insights at the core of how companies operate.}

Host
^{Tom Smith, CEO & Founder at GWI}

17:00 - Less artificial. More Aperol

^{Four days of insights. One conclusion. Aperol.}