Sharpen your competitive edge with our platform’s AI features. Uncover game-changing insights, create crystal-clear charts, and generate complete decks without the grind. That way you spend less time on manual tasks and more time delivering impact.
The AI Advantage
GWI & AI: Crush the busy work. Nail the big stuff.
GWI Spark
Power up your audience understanding
Whether you’re prepping for a pitch, planning a campaign, or just curious about particular consumers, GWI Spark - our AI assistant - serves up rock-solid insights that help you understand any audience instantly. Finding evidence and inspiration has never been easier.
GWI Canvas
Build stunning slides and decks in seconds
Forget wrestling with slides, briefing designers, or waiting on your research team - GWI Canvas brings real-world consumer insights to life in a compelling narrative that’s all killer, no filler. Win pitches, craft campaigns, and analyze audiences - no technical know-how needed.
Instant Charts
Create instant visuals for instant insight
Type a question into the Instant Charts search bar, and in seconds you’ll get back a crystal clear chart you can customize, save, and share with colleagues. If you're looking for a fast, frictionless way to create understanding and inspire action you just found it.
Step into the future of consumer research
Hop on a quick call with one of our friendly platform experts to unlock the power of data-driven decisions.
Don't take our word for it
Driving growth, extending reach, and creating impact all start with GWI consumer insights - as our customers make clear.
Frequently asked questions
Can I compare multiple audiences in GWI Spark?
Yes! You can analyze and compare several audiences at the same time to understand differences in behavior or preferences.
Can I explore GWI Spark’s data without a specific question in mind?
Absolutely. You can still analyze an audience even if you don’t have a precise topic or attribute in mind. GWI Spark can surface relevant data based on a category or general query.
Can I specify particular timeframes or locations in GWI Spark?
Yes, you can narrow down your insights by specific time periods or locations.
Who can access GWI Canvas?
Everyone who uses GWI. We want the world to benefit from what GWI Canvas has to offer.
What data does GWI Canvas use?
GWI Canvas is powered by insights drawn from our Core data set for both text and data visualizations.
Can I edit the slides that GWI Canvas generates?
Yes. All outputs are fully editable and you can customize colors to match your brand.
Explore more of our platform
Get analyst-quality answers in seconds
Ask an audience question in plain language and get an answer backed by real human data, inside the GWI platform or in ChatGPT, Claude and Copilot.
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Switch GWI on in your AI tools
Connect GWI to Claude, ChatGPT, Copilot or an AI tool you’ve built, so your team can ask about audiences and see the sample and source behind every answer.
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Build human data into every dashboard
Bring human-verified GWI data into your warehouse, BI tools and models as structured JSON, refreshed automatically so everything you build stays current.
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