Almost half of internet users say they watch the World Cup. This infographic explores the viewing habits and attitudes of these sports fans, taking a closer look at the evolving sports media landscape.
Understanding the World Cup audience
What's in the infographic?
Here, we examine the World Cup audience in minute detail, pulling out key insights to answer:
- How do they prefer to watch the World Cup?
- What attitudinal segments do they fall into?
- What role does social media play in their lives?