Mothers make up some of the world’s biggest target consumer groups, especially across China and America − two of the top priority markets for the CPG parenting vertical.
To successfully reach this cross-generational audience, it takes harnessing a deep understanding of how they’re evolving.
Our latest guide, featuring fresh research conducted on over 2,000 mothers across China and the U.S., reveals some key imperatives to shape a winning CPG marketing strategy in 2019 and beyond.
What's in the guide?
Here, we explore the fast-changing purchase behaviors, perceptions and attitudes of the modern mother, outlining the most effective ways to target them. Download the guide to find out:
- What are the top purchase drivers for mothers?
- What channels matter most along the customer journey?
- What kind of content appeals to them?
- How do priorities differ across markets?