Heavy hitters are investing less in agency relationships and focusing their research efforts in-house instead. But why is this shift happening?

This infographic shows the ins and outs of in-house research, how to go about making the change, and why it may be a smart move in 2022.

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What's in the infographic?

Uncover the big wins from doing your own research and how to get started with insights from our wealth of data to get the full picture.

You’ll learn:

  • What are the benefits of in-housing?
  • Why is it worth changing your strategy?
  • How do you make the switch?

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