Heavy hitters are investing less in agency relationships and focusing their research efforts in-house instead. But why is this shift happening?
Our infographic shows the ins and outs of in-house research, how to go about making the change, and why it may be a smart move in 2022.
What's in the infographic?
Uncover the big wins from doing your own research and how to get started with insights from our wealth of data to get the full picture.
- What are the benefits of in-housing?
- Why is it worth changing your strategy?
- How do you make the switch?