Franchise fans on social media

Get an in-depth look at fans of the biggest movie and studio franchises around the world. Using our deep data, we give you an easy-to-use overview of this audience by putting a special focus on the overlap of different fandoms.

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What's in the infographic?

Get to know the social media preferences of fans of Harry Potter, Disney, Star Wars, and Marvel among others.

Here, we compare demographics, commerce activities and media engagement of fandoms to guide marketers in the right direction. Download the infographic to discover:

• Which franchises have the biggest fandoms
• How the fandoms engage with social media
• The best ways for brands to reach these consumers