As online media consumption continues to soar, splintering across time, platforms and devices, having the latest insight into key trends is crucial to lead an effective strategy. This report provides the latest figures for online entertainment and media consumption around the world. Take a closer look at engagement with media old and new, and the impact it has on the purchase journey.
What's inside the report?
Here, we examine the very latest trends in online entertainment on a global scale to answer:
- How does media consumption vary by demographic?
- How is the relationship between linear and online TV evolving?
- What role does entertainment play in brand discovery?