Media planning
Perfect your media planning with Agent Spark’s deep human insights
Say goodbye to missed targets and wasted ad spend. Agent Spark - our human insights analyst - effortlessly delivers the data you need to build insight-packed media plans.
“GWI gives us a competitive edge. It shows we’re all about performance, driving results, and helping our clients achieve what they want to achieve.”
Here’s how independent agency, Bright/Shift, used GWI to shape a high-impact go-to-market strategy for their sustainable furniture client, generating 41k in revenue in the first month.
Pinpoint your perfect audience
Tap into GWI's rich data – from demographics to media habits – to discover, engage, and connect with the people who matter.
Make every dollar count
Confidently plan campaigns based on solid insights, so you can capture attention and get maximum bang for your buck.
Go global or zoom in local
Make sure your messages hit home around the world, with on-demand access to insights from 50+ international markets.
Spot trends before they take off
Be the first to notice changes in consumer behaviours or the emergence of new audiences so you’re always ahead of the curve.
Step into the future of consumer research
Analyst quality answers. Wherever you work.
Agent Spark is the insights analyst that gives busy teams fast, confident answers (direct from 1.4M+ annual surveys). Ask questions in plain language. Get real responses across 35 billion data points.
Want to dive deeper?
We’ve got you covered.
.svg)
Our Enterprise plan unleashes the full power of GWI with unlimited Agent Spark questions and a host of powerful, intuitive research tools like crosstabs, charts, audience builders and dashboards.
Just speak to one of our friendly reps to find out more.
Dig into our media planning resources
Our data fuels everything from reports and case studies, to blogs and webinars. Need a guide on the latest trends, or a quick industry deep dive? We've got just the thing.
Don’t take our word for it
Driving growth, extending reach, and creating impact all start with GWI consumer insights - as our customers make clear.
Step into the future of consumer research
