Market Segmentation
Market segmentation and analysis
Sort your audience into segments with similar attributes for a crystal clear picture of their wants, needs, and behaviors. Get the data you need to tailor your strategies, target specific groups, and spot new opportunities from a mile away - all with a little help from GWI.
Target smarter, reach further with GWI
Market segmentation helps you move beyond broad audience thinking and instead focus on the most profitable segments and maximize ROI. That's important because with squeezed budgets and tight turnaround times, it pays to know exactly which channels, messages, and tactics resonate with your audience, and where the growth opportunities are. GWI helps you take a holistic approach to making your business truly customer-centric.
Win at the 2026 World Cup
Every four years, the world stops for the World Cup. Drinks flow, anthems soar, and fans unite. For brands, it’s the ultimate moment to connect and convert. We’ve got everything you need to score big with your audience.
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Our approach to market segmentation
Choose one of our segmentation services, or combine all four for a uniquely powerful end-to-end solution.
Creation
Need segmentation from scratch? Our experts will create segmentation solutions that unlock more meaningful audience connections and dramatically improve your business outcomes.
Integration
Already have segmentation? We can give you unparalleled depth of insight by integrating your segments against 57,000+ attributes from our syndicated data set, GWI Core.
Activation
Ready to activate? We model your priority segments and push them to your buying platform via our partnerships.
Delivery
Need additional support? We can support you embedding segmentations into your business via bespoke deliverables such as immersion workshops.
Why use segmentation?
Move beyond broad audience thinking
Stop marketing to everyone and no one - segmentation helps you make sharper, more confident decisions about who to target, how to reach them, and what to say.
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Build or enrich your audience framework
Whether starting from scratch or enriching an existing segmentation, get a 360 view of what drives each segment functionally and emotionally.
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Sharpen your campaign and messaging strategy
Profile segments in depth to develop messaging that truly resonates and confidently allocate budgets across the right channels and touchpoints.
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Identify your greatest growth opportunities
Understand which segments represent the biggest opportunity and what each one needs from a product perspective to inform portfolio strategy.
“One of our main priorities is to uncover the multifaceted nature of our audience. GWI allows us to do that while other platforms restrict us to age and gender.”
Flipboard leveraged GWI’s psychographic data to define its ‘Influential Achievers’ segment and create a more compelling, consumer-centric go-to-market strategy.
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