Different teams use GWI in different ways, and most will use more than one part of it. Below is how each part is priced. Tell us what you need and we’ll build your package around it.
Pricing
Pricing built around your needs
Platform
Access the GWI platform through Pro and Team seats. Pro seats give you full platform control, while Team seats give selected feature access managed by a Pro user.
Pricing is based on the seats you need.
Integrations
Access GWI data, including syndicated data and data from bespoke research projects, through APIs and MCP.
Pricing is based on usage.
Bespoke Research
Research designed and run around your needs, whether it’s a one-off project or ongoing program.
Pricing is based on the scope and complexity of the research.
Got questions? We've got answers
How does consumption based pricing work?
You pay for what you use. The more calls you make, the more it costs, and the rate is agreed when we scope the work. If your usage is likely to grow, we'd rather build that in from the start than surprise you later.
How is bespoke research priced?
Pricing depends on the complexity of the project and whether it’s a one-off or recurring programme.
How is simulated data priced?
By project, bundled by the number of surveys you need and the size of the audience you're modelling.
Can I combine several components in one agreement?
Yes, and most people do. Working out the right combination is exactly what the conversation is for.
Which countries does your data cover?
We survey people across 50+ markets. You can see the full list, along with what we ask and how often, on our data page.
What data do I get access to?
That depends on what you need. Our data page covers what we collect, how we collect it and how far back it goes.
Pricing shaped around your needs
Tell us which components you need and how you plan to use them. We’ll build the right pricing structure around you.