New York (US), 8th February 2024 – GWI, the global consumer research platform, has partnered with Dynata - the most trusted source for reliable, accurate human-sourced data - to launch GWI Audience Activation. 

GWI customers will be able to utilize its global audience data - pre-built or bespoke - and execute digital campaigns with ease. It enables end-to-end marketing - segmentation, profiling, planning and activation - using the same audiences.

GWI provides data representative of the views, behaviors, and interests of nearly three billion consumers across 53 markets. It’s trusted by the world’s biggest brands, media organizations, and agencies, including Microsoft, Spotify, LinkedIn, Snap Inc., EA, Sony Pictures Television, Red Bull, WPP, and Publicis.  

GWI user or not, Dynata models the audiences to make them campaign-ready and easy for activation teams to select from data marketplaces, such as LiveRamp, and push into platforms including Meta, TikTok, The Trade Desk and Google. 

CEO and Founder of GWI, Tom Smith, comments, “Our customers tell us they want top quality, consistent, global audience data that can be used through the entire marketing process. And that’s exactly what this partnership is about - data that can be trusted and help really understand audiences, but also easily applied to fast-moving, digital campaigns.”

Becky Harris, Dynata’s Vice President of Measurement and Data Solutions, adds, “Dynata’s partnership with GWI is a game-changer because it helps our clients optimize efficiency in their media buying. Many clients need their data to be actionable and drive outcomes, which is exactly what we deliver through this partnership and its data-driven solutions.”




About GWI

GWI is modernized consumer research – global, on-demand, and accessible to everyone, not just data experts. It’s a platform designed for companies that want fresh and insightful data about their consumers. Values, purchase journeys, media usage, social media habits - we cover it all. With data representative of nearly 3 billion people across 50+ countries, GWI has become the go-to for agencies, brands and media companies that want to know what really drives their audience to action. For more, visit

About Dynata 

Dynata helps companies harness the power of first-party data to make informed, intelligent decisions.​ With a global reach and an unrivaled approach to quality, we are the most trusted source for reliable, accurate human-sourced data. We serve more than 6,000 market research, media and advertising agencies, publishers, consulting and investment firms, and corporate customers in North America, South America, Europe and the Asia-Pacific region. Learn more at  

Press contact: 

Vic Miller, GWI 

Don Wyar, Dynata