Consumer insights

Know why people buy, not just what they bought

Your sales data tells you what happened. Ask GWI and you get the reason behind it, from 5.5 million people a year across 53 markets, in minutes rather than weeks.

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See the data

Every answer traces back to someone who told us themselves

Data points a year

45bn

Global markets

100+

Years of survey data

Survey responses a year

5.5m+

Explore our data

Try it before you talk to anyone

A short interactive tour. Put in a question, watch the answer come back.

How teams use GWI

Skip the two-week wait

The question comes up in a meeting. The answer arrives in the same meeting.

Walk in with proof

Numbers from a representative sample of real people, sized and sourced, so nobody in the room has to take your word for it.

Feed your own source of truth

One data set your whole team works from, instead of a folder of one-off studies that don't line up.

Move into a new market on comparable numbers

The same questions asked the same way in every market, so a read on Brazil means something next to your read on Germany.

Get to the motivation, not just the behavior

See what a group buys, then see what's driving it: what they care about, who they trust, what they'd pay more for, what makes them switch. Cut any audience out of 175,000 profiling points and compare it against the category, the competition, or the national average.

An audience linked to a ranked bar chart of the drivers behind their purchase decisions.

Ask the follow-up question yourself

Crosstab analysis for when the first answer raises three more. Slice by market, age, income, or behavior, stack the groups side by side, and test the thinking before you commit budget to it.

GWI crosstab with heatmap colouring comparing parent audiences by when they start back-to-school shopping.

Charts your stakeholders read without a translator

Turn a data set into a chart in a couple of clicks, then export it straight into the deck. The numbers stay legible, sourced, and comparable, so the slide survives the question that follows it.

GWI chart table of online purchase drivers, with audience percentages shown as horizontal bars.

Dashboards that keep everyone on the same numbers

Build a live view for the team, the client, or the board, and let people pull what they need without coming through you. Refreshes as the data does.

Ask in plain language, get an answer back

Agent Spark, our human insights analyst, sits on the same data set and answers in seconds. Ask it the way you'd ask a colleague, follow up, then take the answer into the AI tools your team already uses.