Platform

Meet our flexible consumer research platform

Want instant access to ultra-reliable consumer insights? You've come to the right place. GWI's consumer research platform has the rock-solid data you need to make winning business decisions with complete confidence - fast. 

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Pinpoint your perfect audience

Wondering what vegan, tennis-loving teens want from brands? Or how eco-conscious millennials make their buying decisions? Build your ideal target audience with 250K+ profiling points – from interests and attitudes to buying habits – so you can craft campaigns that truly resonate. 

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Uncover fresh insights on your audience with charts

Our charts are designed for clarity. Get immediate insights and simplify complex consumer data with intuitive visuals that everyone on your team can follow. 

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Step into the future of consumer research

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Tell richer stories with detailed dashboards

Get more from your data with dashboards that bring meaningful trends to the surface. Gather key insights on your audience for a bird's-eye view of who you're targeting, so you can turn data into compelling stories. 

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Dive even deeper with crosstabs

Get into the nitty gritty with a multidimensional view of your audience. Whether you're cross-analyzing, segmenting, or overlaying different data sets, crosstabs empowers you to dive deeper into your audience's behaviours and preferences. 

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Analyst quality answers. Wherever you work.

Agent Spark is the insights analyst that gives busy teams fast, confident answers (direct from 1.4M+ annual surveys). Ask questions in plain language. Get real responses across 35 billion data points.

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Don’t take our word for it

Driving growth, extending reach, and creating impact all start with GWI consumer insights - as our customers make clear.

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Trusted by teams at the world's leading brands

Get a focused demo with a platform expert, tailored to how your team works.

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