GWI data comes straight from people, not models, online tracking or scraped sources. With 2M+ survey responses across 53 markets each year, you get consistent evidence you can stand behind.
What GWI data helps you answer
Who are you trying to reach?
Size and profile audiences across markets, demographics and interests.
What sets them apart?
See how their attitudes, behaviours, media habits and brand choices differ from other audiences or the wider market.
What is changing?
See how attitudes and behaviour change over time, with new Core data released every quarter.
Find the data you need
See the markets, datasets and profiling points available across demographics, attitudes, behaviours, media habits, brand use and purchase decisions.
See our data coverage
.svg)
See how we collect and check our data
From recruiting respondents and building representative samples to translating surveys and checking response quality, here’s how we keep the data reliable and up to date.
See how we collect our data
Built on GWI research
Data points a year
45bn
Global markets
100+
Years of survey data
17
Survey responses a year
5.5m+
Used by teams around the world
GWI data helps brands, agencies and media companies understand audiences, plan campaigns, support pitches and measure performance.
