Quickly tap into global consumer insights to sharpen your strategies, become an expert on gaming audiences, and stay ahead of emerging trends in the industry.
Used by teams around the world
GWI data helps brands, agencies and media companies understand audiences, plan campaigns, support pitches and measure performance.
Get closer to gaming audiences
Get to know gamers and become an expert on gamers and industry trends with rich data from 18 markets worldwide. Understand exactly who your audience is to keep your brand at the top of the leaderboard.
Create more impactful campaigns
Send the right message to the right audiences at the right time. Use sharp insights to craft ads that grab attention, spark engagement, and build fan loyalty through striking product innovations and creative collaborations.
Expand into new territories
Discover fresh markets and growth opportunities with regional insights, so you can level up your growth aspirations. Confidently take your gaming offer into new regions and platforms, fueled by real-time data on player preferences and behaviors.
Step into the future of consumer research
Hop on a quick call with one of our friendly platform experts to unlock the power of data-driven decisions.
Proof beats promises
Passion Digital
GWI makes global growth possible for us.
This premier developer and publisher of entertainment software was able to leverage both core and brand data within GWI to land a major contract and drive growth across regions.
300%
Increase in organic visibility
We’ve got the data you need to succeed
Data points a year
45bn
Global markets
100+
Years of survey data
17
Survey responses a year
5.5m+
Explore more of what GWI can do for you
Dig into more stories, guides, and resources from GWI.
