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Make the most of your free GWI account

With your free GWI account, you’ve got the tools to uncover what real people think, feel, and do — all without spending a penny. Ask natural-language questions in Spark, build polished decks in minutes with Canvas, and transform trends into compelling visuals with Charts.

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Our data

Understand where our data comes from

Every year, we conduct 2M+ surveys with internet users across 50+ markets. That data then powers everything you see in Spark, Canvas, and Charts.

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Create ready made reports with Canvas

Stop wasting time formatting. See how Canvas takes raw insights and turns them into ready-to-use decks that you can edit, brand, and export in minutes.

GWI Spark

Fast, reliable insights with GWI Spark

Ask a question in plain English, and Spark gives you audience behaviors, brand perceptions, and market trends you can trust instantly.

Charts

Get the complete picture with Charts

Ever wondered what data GWI Spark uses when it's generating insights? Expand on insights using the Charts tool to see which survey questions it's considered.

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Canvas in your workflow

From understanding your audience to building out a media plan, Canvas builds tailored decks that save time and make impact.

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GWI Spark vs. other LLMs

Unlike generic AI tools trained on scraped web data, Spark uses our trusted GWI Core data set. That means insights are accurate, actionable, and marketing-ready.

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Don’t take our word for it

Driving growth, extending reach, and creating impact all start with GWI consumer insights - as our customers make clear.

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Step into the future of consumer research

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