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Explore data-backed analysis on how people behave, what they buy, and how they're changing. Refreshed every week.

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Persona Spotlight: Generation X

Audiences
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September 4, 2026 - 4:00 PM (BST)

Cashing in on banking trends: a guide for brands

Digital Trends
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September 4, 2026 - 4:00 PM (BST)

Persona spotlight: the modern insurance buyer

Audiences
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September 4, 2026 - 4:00 PM (BST)

Food for thought: A deep-dive into consumer diet preferences

Consumer behavior
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September 4, 2026 - 4:00 PM (BST)

Online dating: how markets and demographics differ

Digital Trends
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September 4, 2026 - 4:00 PM (BST)

Why survey data is more valuable than ever for consumer research

Strategy
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September 4, 2026 - 4:00 PM (BST)

Hey big spenders: 5 insights to know about affluent consumers

Audiences
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September 4, 2026 - 4:00 PM (BST)

12 original advertising campaigns from 2019, led by insight

Strategy
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September 4, 2026 - 4:00 PM (BST)

4 reasons why the beauty industry is due a makeover

Consumer behavior
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September 4, 2026 - 4:00 PM (BST)

The Rise of Online Communities

Digital Trends
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September 4, 2026 - 4:00 PM (BST)

The Fandom Menace: Profiling Star Wars’ Influential Fanbase

Audiences
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September 4, 2026 - 4:00 PM (BST)

Does Social Media Matter in the B2B Purchase Journey?

Strategy
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September 4, 2026 - 4:00 PM (BST)

Persona Spotlight: The Modern Car Buyer

Audiences
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September 4, 2026 - 4:00 PM (BST)

Campaign of the Month: Citi – ‘The Moment – It’s About Time’

Strategy
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September 4, 2026 - 4:00 PM (BST)

Mapping the B2B Customer Journey

Strategy
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September 4, 2026 - 4:00 PM (BST)

Sports Viewing: The Shifting Landscape and What’s Ahead

Digital Trends
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September 4, 2026 - 4:00 PM (BST)

6 Gen Z Stereotypes Busted

Audiences
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September 4, 2026 - 4:00 PM (BST)

Persona Spotlight: The Modern Vacationer

Audiences
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September 4, 2026 - 4:00 PM (BST)

How to Score a Try with the Rugby World Cup Audience

Audiences
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September 4, 2026 - 4:00 PM (BST)

Watch and Learn: The Meteoric Rise of Twitch

Digital Trends
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September 4, 2026 - 4:00 PM (BST)

What to Know About Targeting Fashion and Jewelry Buyers

Audiences
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September 4, 2026 - 4:00 PM (BST)

Campaign of the Month: Pantene – ‘Power of Grey’

Strategy
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September 4, 2026 - 4:00 PM (BST)

How Social Media is Reshaping the Beauty Industry

Digital Trends
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September 4, 2026 - 4:00 PM (BST)

Is Entertainment Subscription Fatigue Setting In?

Digital Trends
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September 4, 2026 - 4:00 PM (BST)