Stay ahead of consumer trends

Explore data-backed analysis on how people behave, what they buy, and how they're changing. Refreshed every week.

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5 things that give independent agencies a competitive edge (from the experts)

Strategy
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September 4, 2026 - 4:00 PM (BST)

What do consumers actually think of ads?

Strategy
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September 4, 2026 - 4:00 PM (BST)

The next gen: getting to know kids’ relationship with video games

Audiences
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September 4, 2026 - 4:00 PM (BST)

Get down with the kids: 4 trends in decline for Gen Alpha

Audiences
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September 4, 2026 - 4:00 PM (BST)

8 localized marketing campaigns that hit the mark

Strategy
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September 4, 2026 - 4:00 PM (BST)

Lifting the Lid on Sustainable Packaging

Consumer behavior
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September 4, 2026 - 4:00 PM (BST)

Pollpass: Why We’re Changing the Survey-Taking Experience

Product
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September 4, 2026 - 4:00 PM (BST)

Customer perception: knowing and measuring how your consumers think

Strategy
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September 4, 2026 - 4:00 PM (BST)

Ethical marketing: 5 brands proving their purpose in uncertain times

Strategy
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September 4, 2026 - 4:00 PM (BST)

How the circular economy is transforming fashion: Sustainable trends & insights

Consumer behavior
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September 4, 2026 - 4:00 PM (BST)

The 5 biggest entertainment trends to know

Digital Trends
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September 4, 2026 - 4:00 PM (BST)

Equality in women’s sports: what’s the score, ref?

Consumer behavior
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September 4, 2026 - 4:00 PM (BST)

65% in the US, and 38% globally, are NFL fans

Consumer behavior
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September 4, 2026 - 4:00 PM (BST)

The 8 biggest party trends for 2024

Consumer behavior
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September 4, 2026 - 4:00 PM (BST)

Do Consumers Actually Care about Corporate Social Responsibility?

Consumer behavior
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September 4, 2026 - 4:00 PM (BST)

How to define a target persona: A step-by-step guide

Strategy
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September 4, 2026 - 4:00 PM (BST)

ChatGPT insights: one year on

Digital Trends
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September 4, 2026 - 4:00 PM (BST)

Which Smartphone Features Really Matter to Consumers?

Consumer behavior
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September 4, 2026 - 4:00 PM (BST)

Why Word-of-Mouth Marketing is Crucial for a Winning Brand Strategy

Strategy
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September 4, 2026 - 4:00 PM (BST)

Beyond borders: The fastest-growing international sports

Digital Trends
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September 4, 2026 - 4:00 PM (BST)

The luxury market in 2023: what brands should know

Consumer behavior
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September 4, 2026 - 4:00 PM (BST)

Why We’re Opening a New Office in Greece

Product
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September 4, 2026 - 4:00 PM (BST)

How Can Brands Make Social Commerce Work?

Strategy
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September 4, 2026 - 4:00 PM (BST)

12 brands using NFTs, the metaverse, and crypto right now

Digital Trends
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September 4, 2026 - 4:00 PM (BST)