Agency pitch, ad sale, or sponsorship deal: stand out by showing prospects something they didn’t know about their customers. Use GWI to uncover what their audiences watch, buy, and care about, backed by evidence and ready before the deadline.
Make the pitch about their customers
Go beyond who your prospect’s customers are. Show where they spend their time and money, and how you can help them reach more of them.
Agency pitches
Build a richer picture of your prospect’s customers across markets, using comparable data to develop a pitch that speaks to local audiences and global opportunities.
Ad sales pitches
Show brands who their customers are, what matters to them, and where those customers overlap with your inventory.
Sponsorship sales
Show brands how their customers overlap with your fans, and make the case for a partnership built on shared audiences.
A bigger picture of real people
Data points a year
45bn
Global markets
100+
Years of survey data
17
Survey responses a year
5.5m+
From audience questions to a stronger pitch
Start with their customers
Define the audience you want to understand from 175,000 profiling points.
Ask what matters
Explore what that audience thinks, watches, buys and cares about, across markets and segments.
Find the story
Compare their customers with other audiences, by market, age or interest, and pull out the impactful figures that make your case.
Bring it to the pitch
Use the data, charts, or narrative to make your case — in the GWI platform, through your existing AI tools, or in your own systems.
Get ‘analyst-quality’ answers without digging for them
Agent Spark gives busy teams fast, confident answers from GWI’s data. Ask questions in plain language and get responses grounded in 45 billion data points, powered by 2M interviews per year.
How First & First won a pitch and launched a brand
First & First
Marketing agency First & First used GWI to build the case for a new brand launch — and win a pitch at the same time.
315K+
neighborhoods worldwide
Frequently asked questions
Where does GWI’s data come from?
GWI’s own survey data, not content scraped from the web. It’s built on 2M+ interviews a year across 50+ markets, so you can show prospects what their customers say about themselves.
Do I need to use the GWI platform?
No. You can explore the data in the GWI platform, through the AI tools your team already uses, or in your own systems, whichever fits how you build your pitches.
How quickly can I get audience data for a pitch?
While you’re preparing it. Define an audience, ask questions in plain language, and explore the data without commissioning a new survey first.
What types of pitches can GWI support?
Agency pitches, ad sales, and sponsorship sales. Each starts with understanding the prospect’s customers and finding something relevant that makes your pitch stand out.